I’m a Senior Product Designer building in-game, and SaaS products across King for B2C & B2B.
I create inclusive, engaging experiences for players and users - where design, accessibility, and AI meet. My work is guided by systems thinking and a storytelling mindset.
King
Improving deployment success cycles
by 20%
Game content updates at King relied on fragmented workflows and manual fixes, leading to costly errors, launch delays, and unnecessary burden for both teams and players. I led the project of the internal tool, improving users workflow, reducing manual work around, and improving product strategy.
The result: 20% increased deployment success cycles.
Growing player conversion
by 22%
King
Over two years, King saw a steady drop in player conversion. I traced it to one screen: the age gate. By simplifying the interaction, reducing privacy concerns, and making messaging clearer, I turned a trust blocker into a smooth entry point.
The result: a 22% increase in player conversion within one month.
GLOVO
Increasing customer engagement
by 21%
Glovo wanted to differentiate through better customer support. I worked across research, design, and strategy to improve feature visibility and clarify in-app value. By leveraging insights from competitive analysis and user behavior, we redesigned the experience to be faster, clearer, and more helpful.
The result: a 21% increase in customer engagement.
medium - 2025
How to find the time for design system
In our daily lives, as product designers, we rarely find time to do important work for our design systems. In many companies, the priority lies somewhere else and we’re focusing on producing new features and products.
So how can we actually get work done for our beloved design system?
medium - 2025
Making design systems work in engineering-centric companies
There were two designers, many engineers, in a engineering focused area of the company. Our design system at the time was focused on a component library that was not complete, nor accurate to what the engineers had implemented or kept in their own library...
Interaction design foundation - October 2025
What’s your best career move? Why building a design community was mine
I conducted a 1 hour masterclass about how starting a local design community shaped my own career.
I shared practical ways to build engaged networks, create lasting spaces for collaboration, and the key lessons I’ve learned about creating a UX community and fostering professional growth together.
medium - 2025
From designer to builder 🧱
I shared in a in-person talk about how I created UX Salon BCN and how you can translate the skills you have as as designer into the skills of a community founder and organizer of events.
How the skills you learn in this new role can translate and enhance your skills as a designer and elevate your career.
OLIVER GRAFF
I’m a Senior Product Designer building in-game, and SaaS products across King for B2C & B2B.
I create inclusive, engaging experiences for players and users - where design, accessibility, and AI meet. My work is guided by systems thinking and a storytelling mindset.
King
Improving deployment success cycles
by 20%
Game content updates at King relied on fragmented workflows and manual fixes, leading to costly errors, launch delays, and unnecessary burden for both teams and players. I led the project of the internal tool, improving users workflow, reducing manual work around, and improving product strategy.
The result: 20% increased deployment success cycles.
Growing player conversion
by 22%
King
Over two years, King saw a steady drop in player conversion. I traced it to one screen: the age gate. By simplifying the interaction, reducing privacy concerns, and making messaging clearer, I turned a trust blocker into a smooth entry point.
The result: a 22% increase in player conversion within one month.
GLOVO
Increasing customer engagement
by 21%
Glovo wanted to differentiate through better customer support. I worked across research, design, and strategy to improve feature visibility and clarify in-app value. By leveraging insights from competitive analysis and user behavior, we redesigned the experience to be faster, clearer, and more helpful.
The result: a 21% increase in customer engagement.
medium - 2025
How to find the time for design system
In our daily lives, as product designers, we rarely find time to do important work for our design systems. In many companies, the priority lies somewhere else and we’re focusing on producing new features and products.
So how can we actually get work done for our beloved design system?
medium - 2025
Making design systems work in engineering-centric companies
There were two designers, many engineers, in a engineering focused area of the company. Our design system at the time was focused on a component library that was not complete, nor accurate to what the engineers had implemented or kept in their own library...
Interaction design foundation - October 2025
What’s your best career move?
Why building a design
community
was mine
I conducted a 1 hour masterclass about how starting a local design community shaped my own career.
I shared practical ways to build engaged networks, create lasting spaces for collaboration, and the key lessons I’ve learned about creating a UX community and fostering professional growth together.
medium - 2025
From designer
to builder 🧱
I shared in a in-person talk about how I created UX Salon BCN and how you can translate the skills you have as as designer into the skills of a community founder and organizer of events.
How the skills you learn in this new role can translate and enhance your skills as a designer and elevate your career.
I love to design, make things and create spaces for UX folks to connect.
Designed with love © Oliver Graff 2025. All right reserved
OLIVER GRAFF
I’m a Senior Product Designer building in-game, and SaaS products across King for B2C & B2B.
I create inclusive, engaging experiences for players and users - where design, accessibility, and AI meet. My work is guided by systems thinking and a storytelling mindset.
King
Improving deployment success cycles by 20%
Game content updates at King relied on fragmented workflows and manual fixes, leading to costly errors, launch delays, and unnecessary burden for both teams and players. I led the project of the internal tool, improving users workflow, reducing manual work around, and improving product strategy.
The result: 20% increased deployment success cycles.
Growing player conversion by 22%
King
Over two years, King saw a steady drop in player conversion. I traced it to one screen: the age gate. By simplifying the interaction, reducing privacy concerns, and making messaging clearer, I turned a trust blocker into a smooth entry point.
The result: a 22% increase in player conversion within one month.
GLOVO
Increasing customer engagement by 21%
Glovo wanted to differentiate through better customer support. I worked across research, design, and strategy to improve feature visibility and clarify in-app value. By leveraging insights from competitive analysis and user behavior, we redesigned the experience to be faster, clearer, and more helpful.
The result: a 21% increase in customer engagement.
medium - 2025
How to find the time for design system
In our daily lives, as product designers, we rarely find time to do important work for our design systems. In many companies, the priority lies somewhere else and we’re focusing on producing new features and products.
So how can we actually get work done for our beloved design system?
medium - 2025
Making design systems work in engineering-centric companies
There were two designers, many engineers, in a engineering focused area of the company. Our design system at the time was focused on a component library that was not complete, nor accurate to what the engineers had implemented or kept in their own library...
Interaction design foundation - October 2025
What’s your best career move? Why building a design community was mine
I conducted a 1 hour masterclass about how starting a local design community shaped my own career.
I shared practical ways to build engaged networks, create lasting spaces for collaboration, and the key lessons I’ve learned about creating a UX community and fostering professional growth together.
oracle - June 2025
From designer to builder 🧱
I shared in a in-person talk about how I created UX Salon BCN and how you can translate the skills you have as as designer into the skills of a community founder and organizer of events.
How the skills you learn in this new role can translate and enhance your skills as a designer and elevate your career.
I love to design, make things and create spaces for UX folks to connect.
Designed with love © Oliver Graff 2025. All right reserved
OLIVER GRAFF