I’m a Senior Product Designer building in-game, and SaaS products across King for B2C & B2B.
I create inclusive, engaging experiences for players and users - where design, accessibility, and AI meet. My work is guided by systems thinking and a storytelling mindset.
King
Decreasing operator
task completion time by 2.5x
Operators were struggling with long workflows - up to 30 minutes per request - to process RTBF (Right to Be Forgotten) requests. I led the redesign of the internal tool, simplifying data visibility, reducing steps, and improving visual hierarchy.
The result: a 250% improvement in task efficiency, freeing up time for strategic work.
Growing player conversion
by 22%
King
Over two years, King saw a steady drop in player conversion. I traced it to one screen: the age gate. By simplifying the interaction, reducing privacy concerns, and making messaging clearer, I turned a trust blocker into a smooth entry point.
The result: a 22% increase in player conversion within one month.
GLOVO
increasing customer engagement
by 21%
Glovo wanted to differentiate through better customer support. I worked across research, design, and strategy to improve feature visibility and clarify in-app value. By leveraging insights from competitive analysis and user behavior, we redesigned the experience to be faster, clearer, and more helpful.
The result: a 21% increase in customer engagement.
OLIVER GRAFF
I’m a Senior Product Designer building in-game, and SaaS products across King for B2C & B2B.
I create inclusive, engaging experiences for players and users - where design, accessibility, and AI meet. My work is guided by systems thinking and a storytelling mindset.
King
Decreasing operator
task completion time by 2.5x
Operators were struggling with long workflows - up to 30 minutes per request - to process RTBF (Right to Be Forgotten) requests. I led the redesign of the internal tool, simplifying data visibility, reducing steps, and improving visual hierarchy.
The result: a 250% improvement in task efficiency, freeing up time for strategic work.
Growing player conversion by 22%
King
Over two years, King saw a steady drop in player conversion. I traced it to one screen: the age gate. By simplifying the interaction, reducing privacy concerns, and making messaging clearer, I turned a trust blocker into a smooth entry point.
The result: a 22% increase in player conversion within one month.
GLOVO
Increasing customer engagement by 21%
Glovo wanted to differentiate through better customer support. I worked across research, design, and strategy to improve feature visibility and clarify in-app value. By leveraging insights from competitive analysis and user behavior, we redesigned the experience to be faster, clearer, and more helpful.
The result: a 21% increase in customer engagement.
I love to design, make things and create spaces for UX folks to connect.
Designed with love © Oliver Graff 2025. All right reserved
OLIVER GRAFF
I’m a Senior Product Designer building in-game, and SaaS products across King for B2C & B2B.
I create inclusive, engaging experiences for players and users - where design, accessibility, and AI meet. My work is guided by systems thinking and a storytelling mindset.
King
Decreasing operator
task completion time by 2.5x
Operators were struggling with long workflows - up to 30 minutes per request - to process RTBF (Right to Be Forgotten) requests. I led the redesign of the internal tool, simplifying data visibility, reducing steps, and improving visual hierarchy.
The result: a 250% improvement in task efficiency, freeing up time for strategic work.
Growing player conversion by 22%
King
Over two years, King saw a steady drop in player conversion. I traced it to one screen: the age gate. By simplifying the interaction, reducing privacy concerns, and making messaging clearer, I turned a trust blocker into a smooth entry point.
The result: a 22% increase in player conversion within one month.
GLOVO
Increasing customer engagement by 21%
Glovo wanted to differentiate through better customer support. I worked across research, design, and strategy to improve feature visibility and clarify in-app value. By leveraging insights from competitive analysis and user behavior, we redesigned the experience to be faster, clearer, and more helpful.
The result: a 21% increase in customer engagement.
I love to design, make things and create spaces for UX folks to connect.
Designed with love © Oliver Graff 2025. All right reserved
OLIVER GRAFF